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Head & Shoulders has partnered with Australian foundation – Gotcha4Life which is a charity dedicated to building mental fitness, social connection, emotional muscle and resilience in Australian communities. Gotcha4Life believes in the power of prevention through connection and champions the idea of proactively building mental fitness and the resilience required to deal better with the challenges that life throws at us. Gotcha4Life trust in the concept of starting meaningful conversations by developing better social and emotional connections with mates, families and community.
As a brand, we want to bring awareness to Gotcha4Life and the importance of mental fitness. Head & Shoulders has teamed up with Chemist Warehouse to raise awareness to mental fitness in Men’s Health Month with the launch of 2 products (Ultramen 2in1 Deep Clean 750ml & Ultramen 2in1 Old Spice 750ml). As a supporting brand of Gotcha4Life, Head & Shoulders will be donating funds to the foundation.
More Details: In the month of June (1st June -30th June 2020), Head & Shoulders will activate within Chemist Warehouse and donate 5% of total brand sales made in Chemist Warehouse to Gotcha4Life foundation (a minimum of $75,000 AUD). This activation will be valid in all participating Chemist Warehouse retail and online stores.
The donation will be paid to the nominated foundation (Gotcha4Life) via Chemist Warehouse once the final amount raised is determined.
TOTAL AMOUNT RAISED: To be announced.